Website
Critique
A
website critique is designed to determine what your current site
is doing correctly and where it can be optimized to bring you
greater performance. We look at the design, content, search engine
triggering and offer specific suggestions to enhance your success
online.
Initial
Market Focus and Goals
This foundational service is designed for those new to the web
or for those who perhaps bypassed these organizational steps in
order to get on the web quick. We work with you to help you to
determine and define the products and services you offer, the
purpose of your site, as well as suggesting specific ways to promote
your particular product or services. Organizational in nature,
our initial market focus and goals consultation also brings about
a type of brainstorming to help you to identify and target your
specific audience and recognize the value of a strategic focus
for online success.
Competitive
Research and Strategic Alliances
Identifying your online competition and developing strategic alliances
can give you a substantial edge in the marketplace on and offline.
Knowing who your competition is and what they are offering will
begin to identify and help to carve out your specific edge.